Did your last employee review leave you feeling motivated, excited, and respected for your work? How about seething with resentment? That’s what I thought. Almost everyone does employee reviews wrong, don’t be one of those people. This whole post was inspired by a colleague’s review that was so bad, they were reduced to tears. It’s time we all smartened up.
Yeah...I'm gonna need you to read my mind
I’ve been subjected to many reviews in my 10 or so years on the job. Supervisors seem to make every deal with the devil (HR) possible in order to give me the maximum number of reviews. I’ve also been the victim of many supervisors who love so much to hear themselves talk that the review is their favorite part of the year. That’s ok. But also, it’s not.
At times, Christina disengages when receiving feedback. (actual quote from review)
My first employee review was also my best. My supervisor was very maternal, she encouraged me to improve in areas that I’d shown ability in, and suggested ways that I might explore that. She also encouraged me to explore opportunities for professional development (Conferences: More like punishment than like vacation). I can’t remember anything unfair or negative about the review. But wait! You might think. How do I show my employee that they are a huge disappointment if I don’t say anything negative! Dear Reader, I will get to that.
Christina is a skilled problem solver.
Most Confusing Review
I had a boss one time have me fill out a review and told me specifically how to rate myself and to only give myself 1 or 2 “Excellents” because otherwise no one would sign off on it. Then she took me into a room, sat me down with a Dean and said out loud the words “Employee review.” She then signed the review and we all left. Come to think of it, this was also my favorite review. Granted it was confusing, and I was irritated that I had dreaded it for so long.
Christina has exactly the right number of pieces of flair.
There might be a tie for this one. I had a temporary boss one time for exactly one month when my yearly review came up. She and an upper administrator went to town on this opportunity and rated me as low as you can possibly do in most all categories. I heard later that one of the OTHER upper administration professionals stepped in on my behalf because the review was, and I’m paraphrasing here, “Bonkers.” The worst part of this review was hearing a new phrase to me, “Ladder of Assumptions” which is corporate nonsense that you should go look up if you need a laugh. I was also told to, “Pick up a book once in a while” which I took particular offense to. Contrast the last suggestion with my first boss who encouraged me warmly to apply to a conference for professional development. Those were both professional development suggestions one was helpful, one was not. To be fair to my temp boss lest she read this, I think she was being taken advantage of in this situation. Following this review I got the largest, heaviest, dustiest tomes related to my profession and stacked them on my desk. As ridiculous as this tactic was, I got many kudos from the “pick up a book once in a while” guy and I never read any of them. HAHA!
You can't make me read!
The other worst review I ever had was at a privately held company who took the opportunity to point out every second of my time that ever existed in which I was not working. For example he said, “I appreciate that if you’re looking at Facebook, you don’t try to hide your screen from me. But, you should not be surfing the Internet at work.” Hey, that sounds like a fair comment, right? Wrong, I managed the company’s Facebook page and also found a company defrauding ours on said Internet that I had alerted the bosses to. They immediately contacted their lawyers and thanked me for the information I had found for them that saved them unknown amounts of money. Once I pointed these factors out they fairly said, “That’s true, we stand corrected. “ But they weren’t done and I was chastised for listening to music while I work. Everyone listened to music while they worked so I’m still unclear on why that was a problem.
I was told I could listen to the radio at a reasonable volume.
What Supervisors Do Not Understand about Employee Reviews
1) There’s no incentive
As Peter wisely pointed out in the movie Office Space, “That's my only real motivation is not to be hassled, that, and the fear of losing my job. But you know, Bob, that will only make someone work just hard enough not to get fired.”
Once you demoralize your employee their priorities go from “creating awe inspiring work” to “head down, don’t get fired until I find a new gig.” Tell me which thing you’d rather have your employee doing. If my raise depends on it, I’ll show you a million ways in which I “communicate effectively,” but if it doesn’t, I’ll just put up with your power trip and silently lose my respect for you.
Now I get why she's been using these photos.
2) The reviews accomplish nothing
Although you, as a Supervisor, might feel better about yourself post review, the employee will feel much worse about both of you. Let’s take an example from my last review. I could rate my creativity as Excellent, Meets Minimum Standards, Needs Improvement, or Just Kill Yourself (actually I forgot what the lowest rating is). If you use an employee review to try to convince me that my creativity is not excellent, merely passable, you have both deeply offended me and shown me that you are a big, mean dummy. Furthermore, if you use this opportunity to say, “think outside the box” it will almost certainly cause me to polish my CV. Every human being is creative. If your work environment praises bureaucracy, politics, and safe decisions it’s not your employees fault that they aren’t presenting you with wildly creative ideas, it’s yours.
We're not even on the same planet, let alone in the same box.
3) Most of this stuff happened so long ago neither of us remember it
The moment I present you (the supervisor) with a project that you feel isn’t creative, or doesn’t cover enough interdepartmental cooperation, that’s the time to bring it up. I’m sure I (or any employee) would be happy to give it another shot to attain the vision you had in mind. If you bring it up 11 months from now, it’s both irrelevant and asinine. One of my former supervisors called this type of immediate feedback a “Shit Sandwich.” Meaning you deliver the bad feedback in between two good pieces of feedback. For example, “Hey I love the colors on that website, hate the layout, but I think you’re headed in the right direction.” Ok, I can work with that.
If I only had an hour left to live, I'd spend it in this review, because every second is an eternity.
How to do a not terrible Employee Review STOP trying to limit my bathroom time.
Here’s the good stuff! If you must do a yearly review, at least follow these best practices.
1) Don’t save up every bad thing your employee has done and point it out now.
Everyone makes mistakes or misinterprets your vision, call them out on it immediately and move on.
2) Don’t shame your employee in front of anyone else.
If I have to explain this one to you, you might just be a terrible person.
3) Do point out exceptional projects to encourage more quality work.
If you tell me how great my work is, damn sure I’ll be trying to impress you more in the future!
4) Avoid clichés and buzz terms.
Ladder of assumptions, think outside the box, anything using the word “silos,” etc.
5) Make it a dialogue, not a monologue.
If it’s been 20 minutes since you’ve taken a breath, you’re doing it wrong, and you're THE WORST.
6) Expect the employee to disagree. Keep your cool.
As explained above, everyone thinks their own self is a fine piece of handsome work machinery. You can try to destroy that image so that they will obey you more, but this is unlikely to be effective.
7) Do use the review to improve minor defects.
If you have a complaint like, “I would prefer you answer my emails in a more timely fashion, I think we could work better together that way.“ Or, “Could you possibly spend less than 2 hours a day in the bathroom?” Or, “More collaboration with other departments would really strengthen your projects” now IS the time to do that.
A Helpful Reminder
Be careful not to cross a line you can’t come back from. If your employee makes you miserable, just fire them. Don’t torture both of you by demeaning them and causing both of your work to suffer. I believe in you! You CAN make an employee review a positive and productive experience for you AND your employee.
You Know The Feeling
Any Content Manager or Facebook Page Admin can tell you the same thing, despite how much well planned and well meaning content you post, you seem to get less engagement and reach over time. The reason for this has to do with Facebook’s algorithm. From their blog
, “When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future." What this means is that a single stinker of a post from you will start your page's downward trend. Don't feel bad, it's inevitable. From the 2013 SimplyMeasured Facebook Study
, “The key for brands is to ensure that per post engagement remains high.” Engagement consists of Likes, Clicks, Comments, and Shares. As engagement starts to dip lower, your fans will see less of your posts and interact with your posts less, which creates a loop of fewer returns on all your page’s content. To put it simply, you must keep your engagement high or it will start to decrease and be very difficult to improve.
If your Facebook page is already suffering from this fate, there are some techniques and strategies that will help you revive it. First, the strategies.
Strategies to Improve your Facebook Page Engagement Everyone Likes Cat Videos, Right?
· Know your best time of day to post
· Know how many posts per day your audience wants
· Know your audience demographics
· Identify your best and worst posts
· Know the Facebook Insights inside and out
· Study the data
Now, and most importantly, there are techniques you can use to increase your engagement.
Techniques to Improve your Facebook Page Engagement
1) Have one standout amazing post that will guarantee huge engagement. Likely you can identify this type of post by reviewing old page data. For example, this author manages a fan page with over 10,000 followers for SOME BUSINESS THAT WILL REMAIN A MYSTERY TO YOU, DEAR READER. Our standout post is a collection of images displaying [INFORMATION REDACTED]. Fans can like the images, tag their own name, and share their accomplishment with family and friends. Two examples of standout posts from our page Insights below:
Our page averages 4% engagement or about 400 people and the posts above illustrate how you can break out of that average temporarily with an outstanding post with 2K and 9.6K engagement, respectively.
2) Now that you’ve got your standout posts, be ready to strike the next time the opportunity arises. You can make a new, similar post, or keep a close eye on your admin panel to identify a post with larger than average engagement. (Facebook puts a little star next to the high performers) Share these posts again when your engagement starts to wane. You can identify that timeframe by going to Insights-->Reach-->Likes, Comments & Shares. Using the Dean’s List example above, you can see when the engagement takes a nosedive.
3) Boost the post. If you’re willing to pay to get your page back on top, you can now click the “boost post” option from either the admin panel or within insights. By clicking the button you can see what Facebook estimates the extended reach will be for your money. With extended reach you have the opportunity for higher engagement. This is how Facebook makes money by offering you a free business page and a virtual choke collar of an algorithm. The World Is Mine!
4) Ride the wave. Now that your Facebook Fan Page has returned from oblivion, continue to post consistently (2x a day) and use your Industry’s Best Practices, which are easily identified by keeping an eye on your competition and using social media analytics.
Feel free to contact me if you have questions about your own Page.
A few months ago one of my esteemed colleagues pitched the idea of a Geek Week at work. This would be a week of themed activities in which the students would take part with certain coworkers running the events. She asked me what I thought about a Comic Book Business Panel which I of course was in favor of. Not one to play favorites, I recommended the people to her that I thought would be most insightful on a panel. Ah, no, that's not true, I definitely recommended my favorites. Either way the decided panelists were Sean Von Gorman, Todd Hunt, Joey Esposito, and Jeff Ayers (artist, writer, writer, Forbidden Planet NYC Manager). Jeff dropped out because he's a bummer, and the esteemed Bexx Fine (a girl! yes!) and Adam Miller (publishing) were added. Sidenote: Bexx makes really cool comic themed accessories.
My tasks were limited after the recommendations, I was to design some graphics--
--and help with planning and promotion. Fast forward to Geek Week months later, and we were all excited for the panel and NYCC. If you can imagine what it would be like coordinating people from all over the country to arrive at the same time, along with students from 10 different campuses, you can imagine how tight this operation needed to run. Giving great credit to my colleagues I will tell you that it went off without a hitch. My big contribution was sending out a memo instructing all staff to dress "Sexy Business Geek."
And we delivered.
On Thursday, the first day of NYCC and the day of our Comic Book Business Panel, Joey Esposito showed up first, looking like he had been dragged in there backwards. I put him in a cool, dark corner where he could wait, like a fungus. Bexx and Adam showed up with the air of professionals and knew not to expect coffee. Todd Hunt, God bless him, showed up looking like a magazine cover and was in the minority of people possessing a good mood. Unfortunately he crushed my spine with his CrossFit Trained hug and I will never walk the same. Sean Von Gorman showed up last, which makes sense because he lives 2 miles away in Brooklyn. Left to right: Sean, Todd, Joey, Adam, & Bexx.
This has been heavily photoshopped.
After a lot of shouting, the cameras and microphones were all set up for the streaming video and students and staff filled the seats. We were ready to go. The panelists gave some decent advice about meeting deadlines, always having new work to show at conventions, and sacrificing your personal life to your craft. What's really more interesting are the details that they did not mention. Todd is not just a dandy for fun, he has a job as a Concierge at a luxury hotel. Sean is similarly employed. This means that famous people cross their paths all the time, notably Neil Gaiman and Penn Jillette. Because they have published copies of their comic at the ready, they were able to immediately put them in the hands of people that could endorse or offer practical feedback on them. Especially in the case of Neil Gaiman this was a huge benefit to their cause. What's more, Sean became an escape artist to promote his comic The Secret Adventures of Houdini. He spends his spare time practicing his craft. He has experimented with not just strait jackets but chains and fire as well. Let's also not forget that he has chained himself outside and caged himself within Forbidden Planet NYC to sell copies of his and Todd's comic. Now that's dedication.
The latest Gaiman/Gorman collabo
Joey was previously employed at IGN as a Senior Editor for the comics site. He toiled mercilessly for the better part of three years to read and review the works of other comic writers and artists. At the same time he created and promoted his own work to the legions of fans/haters that IGN funneled his way. The takeaway here is that these people have worked very hard to become who they are today and if you're an aspiring artist you should not expect a different outcome. All of our panelists leverage social media to create connections, content, sales, and above all self promotion.
The panel went well and Sean performed his now legendary strait jacket escape up and down the halls of our Brooklyn campus. The crowd was very entertained. Here is a 15 second clip to give you an idea. For me, though, the best part is that Joey only starts clapping at the end when he realizes he's on camera.
Post panel we all collapsed and congratulated ourselves and then traveled separately to NYCC. Us with students and them with bags and boxes to set up or sell. I'm not going to tell you about everything cool I saw at NYCC because it would take too long, but I will go over a couple. Neil deGrasse Tyson has a voice over galaxy show called COSMOS: A Spacetime Odyssey that was projected onto the roof of an inflatable planetarium which was seriously awesome and the full version is available on Fox, at Museums, Imax, etc. More here
Second, I want to explain that NYCC is more a celebration of media than anything else. There was a Wii U set up where you could try out all the new games and earn tokens for some really stupid ear headbands to wear proudly all over the Con. The new Donkey Kong looks like a really good time and has stellar music and graphics. Voice over artists, writers, painters, people who draw, actors, cosplayers, all gathered together to celebrate our shared culture. It's really a beautiful thing, even though its exhausting and a lot of people DO NOT smell great.
Cosplay is one of the best parts about NYCC. I can't believe how many Spidermans I saw. I saw Tall Spiderman, Short Spiderman, Fat Spiderman, Skinny Spiderman, Kid sized Spiderman, Spidermen of every race, Baggy Crotch Spiderman (regrettable) and surely stuffed crotch Spiderman (My coworker said he was too young and to look away). I stayed for the Kickoff where they had a bunch of comedians who are well known but bored me with their endless jokes about hipsters and skinny jeans. Come on, guys. Cool thing was my professional pass allowed me to get in without a bunch of fuss and I had a reclining squishy seat.
Safely above the plebes
I checked out of that mess asap and started walking back to Penn Station, then made a pit stop at some noisy bar to meet up my old pal Joey Esposito for some drinks. At this point Dear Reader, the story turns slightly more personal, but it's amusing enough to include. Joey and I hadn't had a proper conversation since last NYCC and I was looking forward to catching up. Was. The normally smashable Joey showed up looking like this:
I tried to ignore the ears and focus on his forearms as much as possible as we caught up on career changes, his switching from LA to East Coast, and our personal philosophies on professionalism. Then, mercifully, the drinks kicked in. We admitted to each other that we both just rewatched the entire X-Files series because we'll never be over the Mulder-Scully romance. I also watch Frasier in bed sometimes to unwind and he watches Cheers when he feels lonely. Aww. Then, after he hit his stride in Sam Adams Oktoberfests, Joey ripped all the buttons off my shirt. You see, I had asked him to rip them off, they were sewn on the inside and were digging into my side but I couldn't quite reach them. I realize that anecdote could be better. Then Joey started boring me with some story about karaoke and we started fighting. I was irritated and he had a short fuse and he brought up Superman and I said, "Superman is boring and a dick, and it's no wonder you idolize him." That was a bold move since he spends his spare time like this:
We were both overtired and manic, at one point I mentioned someone ran over my foot with their suitcase and he offered to, "spend the rest of my days hunting them down for you." Between laughter and fighting there were a lot of, "Fuck Offs" and "I hope I never see you agains" thrown around and then we hugged it out and I hit the subway. Like a gentleman, Joey texted me 2 and a half days later to make sure I made it home safe. It was fun though, seeya next year Mr. Esposito. And that was NYCC: Day One. Stay tuned for Day 2 in which I get heavily into Batman: The Bold and the Brave.
Not To Scale
Old Andy was the kind of guy who would show you his New Jersey State Seal tattoo before you even asked. He was best friends with Steven King, the janitor at Passaic County Community College. Steven used to be able to solve a Rubix Cube real fast, before the accident. Old Andy admired that and told Steven so every time they opened a case of Busch and watched the Eagles play. Andy had plenty of interests himself. He once ruined the office paper cutter by using it to slice pieces off his 5 lb Amazon.com Gummi bear. It wasn’t the red one, like you’d expect. It was the pineapple flavor, which everyone knows is the worst. THE BEST
Old Andy bought that Gummi bear as a Christmas present to himself. He figured he deserved it for walking so many dogs. I asked Andy if he ever carried it around like a baby. He said no, before he got a chance to take it around town the damn ants carried it away. That was Old Andy. Andy and I became friends on OKCupid and lovers over United States Postal Service. It wasn’t hard to get Old Andy to come around, what was hard was cleaning all the candy wrappers out of the bed. I once peeled a banana Laffy Taffy wrapper off the back of my leg at work, Old Andy just laughed and said their jokes were the best.
Old Andy had big dreams in life. He was going to open a restaurant called Stoney Baloney’s and serve only finely grilled meats. Whether it was hot dog shaped hamburgers or hamburger shaped hot dogs the customer would have options. He figured the Jersey Shore was a slam dunk for Stoney Baloney’s and I agreed. Always thinking up new ideas, that was Old Andy. He didn’t play by anybody’s rules, he cut the pockets out of his shorts so his hands could roam freely. I admired that. Old Andy wouldn’t make you coffee but he would clog your sink with coffee grounds, that was just his way.
Old Andy didn’t have any friends in New York City, but he had a lot of friends back in New Jersey. Good friends, too, the kind that would pick you up on their four wheeler when you were too drunk to back your car out of the side of the 7/11. Old Andy missed that car, it had four wheels and miles of roof. He figured one day he’d get it out of the Impound, or maybe just let them keep it. He was generous like that. You could often find Old Andy sitting on a park bench in Chelsea, eating a bagel sandwich and watching the dogs go by. He loved bagel sandwiches and said he could speak Dog. I believed him. That was Old Andy.
What do you get when you combine beer and comic books? You get the new Brooklyn Defender beer, which was a big hit at the launch party Saturday, September 21st. To get into the party, you had to RSVP to ReedPop, who birthed this brainchild idea by combining the promotional powers of NYCC and Brooklyn Brewery beautifully. Once accepted into the party via email, all you had to do was show up. Guests were encouraged to dress up in their finest superhero garb. Social Media was ablaze hours before the event even started.
Pictured here: People I don't know.
Once inside, guests received a ReedPop coupon for the official NYCC store, a sweet sticker with artist Cliff Chang's design, and a beautiful collector pint glass, fully branded and illustrate. After that all you had to do was join the serpentine beer line inside Brooklyn Brewery's Tasting Room and enjoy your first (and all successive) glass of Brooklyn Defender on the house. The open bar lasted the entire event, from 8:30PM to 12AM, and we all got plenty. There was also a free raffle for NYCC tickets and posters that I was too far away from to really absorb. Also I didn't win, SO WHO CARES?
Pictured: It's easier to appreciate the glorious design and colors in the daylight / I didn't have it together on Saturday night.
The beer was truly delicious. The artist was on hand for questions which was great because our group had two pressing ones. What's that thing in his hand? What's with the grey garter? Cliff said he was holding a beer tap and his leg strap was obviously for holding said beer tap when not in use. Oh. We'll buy into that explanation. Cliff was pleased to see his design transformed into a giant cake by Rock Candy Cakes:
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Pictured: Cliff and I. It was Cliff's idea to take a wacky picture. As you can see he didn't deliver. Fool me once, Cliff.
Problems: the event was well staffed and professionally executed but there are always shortfalls when pulling off a promotion of this magnitude. 1) Line Cutting. I was the victim of Frontsies, Backsies...the works really. People were strategically placing their friends in line so that there was never someone out of line, for maximum intoxication.
Pictured: People who wronged me via "cutsies."
Although I tried to prevent it, especially from happening to me, there was no hope. Speaking of maximum intoxication 2) did drunk Spider-Man ever get back to Long Island? I was pretty worried about that guy. 3) the pouring rain caused everyone to stay longer than perhaps was wise during an Open Bar of this size, so there was a large number of premium beer wasted 20 and 30 something's. Otherwise it was a beautiful event. There were really no problems, unless you count too much of a good thing. I even partook in some good networking and promotion going on. Will it prove profitable to Brooklyn Brewery? I invite speculation! Thanks for reading.
I had an idea that if I could throw a mixer and invite all the almost famous people I know, it would be a terrifically fun party where a lot of people could make valuable contacts and learn a lot from each other. I'm as disappointed as you are that I do NOT have time for that, so I'm going to write a quick and dirty blog post instead. The point of this post is for you to follow these people so you can learn how to promote your own projects and appreciate these people before they get too famous to talk to you.THE WRITERS
Horsey Surprise aka Ken M writes the most absurd and asinine posts that feed a part of my soul I didn't realize was hungry. Although content is taken from Facebook, news websites and his Twitter, he uses Tumblr as a successful vehicle for his comedy gold. To understand his work, think of Grandpa Simpson posting on Facebook and Twitter with the sort of baffling online confidence that old people have. Recently one of his tumblr posts was reblogged over 15,000 times. I'd be doing you a great disservice if I didn't post an example from his page:
I can't imagine it will be much longer before he has his own book. Ken, I want you to know that I spent way too long looking for the "Snakes are nature's land wieners" post and that I am frankly ashamed of myself.
Todd Hunt is the writer of The Secret Adventures of Houdini comic and a relentless self promoter, as well as an enthusiastic exerciser. He has also been on TV and in advertisements, but that is only mildly interesting compared to the rest of what he does. Todd leverages instagram for his most successful social media audience, but he also has a successful Facebook page and fan following. The thing about Todd, besides being a professional pretty boy, is that he is doing so many things all of the time and yet is always prepared for a chance encounter with someone who can benefit his career with a well placed word on the right platform. While that can be said to some extent of everyone in this post, Todd also takes pictures of it and tags it correctly. (See below). He's the kind of guy you don't want to like because he has his act so tightly together, but you can't help respecting him for it. Find him at Toddy2k on Instagram. Example of his excellence below:
In this photo: Todd (Lower Left) Penn Jillette (Lower Right) Awesome shoutout from a famous writer (Middle) Superb style (Top)
Joey Esposito is the most famous of the almost famous writers, who currently has the largest following of these listed and also uses the most different forms of social media with an exacting thoroughness that would be hard to replicate without a wheelbarrow of illegally obtained ADHD medication. I met him after New York Comic Con 2012 and stood beside him with increasing disbelief as beta nerds came up to him for autographs over and over again until I took it upon myself to turn them away. It should be impossible for someone to write for a living (Senior Editor at IGN), and write for personal growth (Writer of Footprints, Grimm Fairy Tales: Bad Girls, and Pawn Shop) without going insane but then also consider that he writes for pleasure, slamming gems all day long into his Twitter, Facebook, Tumblr, and even blog with a fair regularity. His most successful social media presence is definitely twitter, with over 6,300 rabid followers (and it was 5,000 the last time I checked a couple months ago). Also, a special note to Joey: However famous you get your Mom will always embarrass you on Facebook, and we love her for it. See him below in a rare moment between brooding and whiskey drinking:
Mindy Steffen is an artist who has worked as an colorist for Deadpool and now creates her own independent comics, hence the name of her brand, Mindy Indy. She's quite a lovable lady, and uses social media to drum up an audience for the different conventions she attends where she sells her comics and makes custom art for interested clientele. Not only that, but she has a daily comic she puts out called the Daily Misfortune Cookie which goes out on many platforms: G+, Facebook, Twitter, Tumblr, and her blog. More astounding than all of these facts is that the Daily Misfortune actually gets better and better as time goes on, instead of running out of laughs she's only gaining more. Hard work is paying off for this lady. Example of a Daily Misfortune below: Mindy has another Indy comic coming out, Aer Head, which is very beautifully drawn and inked and full of her quirky sense of humor. Best social network appears to be Facebook (for now). Also Mindy: the Misfortune Cookie above, like so many of them, hits me where it hurts.Peter Simeti I don't fully understand how I came into contact with this man, but I believe it was on Twitter, and now I follow him on instagram (@petersimeti) and Facebook as well. He is constantly churning out stunning artwork and is very good about sharing it across networks to his fans. Whatever you're into, he will touch your interest at some point. As far as people who I have never met, he is the one most consistently at the forefront of my consciousness. That translates to quality engagement via social media. His website indicates that he makes his own comics and can be often found travelling around for signings. It's only a matter of time before I meet him and buy some of his artwork. Example:
A rendering by Peter of himself in 50 years
Sean Von Gorman This man consistently cracks me up on Twitter, and despite how irritating it is to admit, he's also purely brilliant at several things. One, he is not afraid to experiment. One (surely regrettable) night he changed his avatar on twitter to a woman with giant breasts to see if he could leverage that attention to gain followers. I don't know if I've ever been THAT amused over a period of long hours on social media before. He is also the king of publicity stunts. He recently locked himself inside a cage inside Forbidden Planet NYC to promote his comic book/ celebrate the release of his comic book with new artwork. His comics sell very well, at least if my own bookshelf is any indication, and it should be mentioned that he is in bed both with Todd Hunt and Joey Esposito mentioned earlier in this post for The Secret Adventures of Houdini and Pawn Shop, respectively. To relay his exploits would be exhausting, just follow him on Twitter, his most successful social media access point, and go ahead and give the Facebook page a like too. Sean, special shout out and thanks for not getting mad when I do social media experiments on you.
Seen here inquiring the price of even larger breasts for the next event.
Final note for the other Almost Famous friends out there, keep building those networks and follow these guys to get ideas. Form your own power duos with other talented people to help promote your joint and independent work. And when in doubt, ask me for help. Till next time--
I'll start with Twitter. It's very simple. To be successful on Twitter, you must give people attention. You want to be retweeted to a huge audience? Give someone a genuine compliment.
That's it, I just gave you the key to unlocking the universe. Now if you are still interested, I will explain in more detail. When I put a tweet out into the atmosphere it will by default fall onto deaf ears. If you want someone to listen to you, you have to listen to them first. If you reply to someone's tweet, you just earned your first follower. They are flattered and they will show their appreciation with social currency. If they are flattered, they will retweet you to their 50,000 followers. Now you have influence AND followers. You have credit that can be spent in any way you want but there's only one store that takes your money: Twitter.
If you're keeping track at home, that's over 60,000 people in 3 retweets that know who I am because I paid someone some well deserved attention.
Now that you are armed with the most powerful weapon in the twitterverse, go out there and make some new friends. Let the people whose products you rely on know how much you love their stuff. Share someone's tumblr account to your followers, link to your favorite song. You are the one who runs social media, make it count.